As mentioned here before, I listen to the best NPR program you've never heard, or heard of, The Bryant Park Project. A daily two-hour, hip, Internet-savvy, youth-oriented alternative to All Things Considered, it is unavailable in the San Francisco Bay area, so I listen to it as a podcast. (And by the way, I have tried The Takeaway, another alternative morning show produced by the BBC and the New York Times, and I just don't like it as much.
They regularly use the terms Google Hole and Google Rabbit Hole to describe what happens to you when you do a search, which leads to another and another and... well, you get the idea. The people who fall into Google Holes are Google Monkeys.
I am a Google Monkey.
As I set out to confess this, I realized the experience of starting to do a simple search, then realizing five minutes later that two hours have passed is an experience I have had before. From 1966 to 1985, I regularly wrote computer programs. The same thing happened when I was in hot pursuit of good code. Write it, test it, correct it, test it, correct it, improve it, test it... you get the idea.
So, I've been trying, on and off, for several years to confirm my dim recollection that the five-note theme of the CBS Radio hourly news was one of the first major uses of synthesizer music. Among other problems was the discovery that, as is so often the case in a Google search it helps a lot if you know what to call the thing you're looking for. In this case, it could be a sounder, a signature or a theme.
It was a long and arduous search, greatly assisted by Jeff Miller, who runs a great page on the History of American Broadcasting. He told me the five-note sounder was introduced in September 1968. That makes it about the right age; that was the cutting edge of synthesizer music, my sophomore year in high school, around the time of Wendy Carlos and Switched On Bach.
Encouraged by the first piece of real information, I searched harder, and found a page of audio from WCCO. If you scroll down to CBS, you can find the sounder used in the 60s, the first electronic sounder, the second one, and a real bonus: Douglas Edwards promoting the "new" sounder, which he calls a "signature."
This led me to Eric Siday. "In 1939, the national radio hit advertising jingle "Pepsi-Cola Hits The Spot" was written by Siday and Ginger Johnson, adapted from the tune of an 18th-century English hunting song titled "John Peel". Johnson-Siday would write early advertising jingles, and then Siday would form the first electronic jingle company "Identitones" using early analog synthesizers in the 1960s," according to the Timeline of Sound and Broadcast Technology.
There is a demo tape from Identitones, but even after I paid the $12 to join, I couldn't get it to play on my computer, until I tried my wife's Mac. RealPlayer, I see, is as goofy as ever. Anyway, the CBS theme is not on this demo reel.
But now I had another search term: Siday. Did he write the CBS sounder? I still don't know, but he definitely wrote the WCBS sounders, for the CBS Radio Network flagship station in New York City--and they sound very similar.
This from Wikipedia, which I don't trust, but in the unlikely event it is accurate it indicates he could have been doing synthesizer work at the time the CBS sounder was written:
The first Moog system was bought by choreographer Alwin Nikolais. Lothar and the Hand People began using the modular Moog in 1965. Composers Eric Siday and Chris Swansen were also among the first customers, with Paul Beaver being the first to use a modular Moog on a record in 1967. It was Wendy Carlos' 1968 Switched-On Bach which featured Carlos' custom-built modular synthesizer as the only instrument on the recording which brought widespread interest to the Moog synthesizer.
If you don't think that took a long time to research--too long, really--you'd just be wrong.