Ground Game/Wishcasting
August 25, 2024
I may be wishcasting (wishing combined with forecasting) but I see trouble ahead for “He-Who-Must-Not-Be-Named.”
Reportedly, he is putting much more money into advertising than into his ground game. That reminds me of a story and the story (as always) is about me
"He-Who-Must-Not-Be-Named" may be surprised at how ineffective advertising is versus pressing the flesh, based on my own experience!
I once conducted a wholesale campaign (Wholesale vs. Retail Politics: UMOC Edition, more details and pictures) and discovered that personal contact rules, advertising drools.
HWMNBN may soon make the same discovery, regardless of whether anyone throws a shaving cream pie in his face like they did me.
Ed Diamond wrote a whole book about that 40 years ago (The Spot), as I'm sure you know. His conclusion was that political advertising works if people don't know who you are yet, but not if like TFG you are already well known.
Posted by: Robert E. Malchman | August 26, 2024 at 01:59 PM