Things No One Will Ever Do Again: Set Type (6)

How font-crazy am I?

Who else would notice?

In 1977, when I was at Bank of America, the company had an official type font (probably Franklin Gothic Condensed). Use of any other was proscribed.

Vicki follows Mātā Amritānandamayī, whose worldwide organization uses Garamond in signs and typed material

The London Underground has its very own unique type font, which I used on my PowerPoint slides while I was teaching. Ditto the French Metro (Parisine), which I didn’t use.

I was designing coffee mugs for a family company that owns rental properties. So I (Borrowed? Paid homage to? Plagiarized?) Downton Abbey’s distinctive logo. It took only a little research to find that the words Downton Abbey were in Adobe Caslon Regular Small Caps. I had to buy it―good commercial fonts, like all the Caslons, London Underground, and Parisine cost money. Here’s what that logo looked like. I don’t want to broadcast the name, so I used gibberish―Lorem Ipsum (look it up) to replace the company name: 


The whole series: Things No One Will Ever Do Again: Set Type.